Alessandro @ICanWriteMoney (52 followers) (876 tweets)

Bad offer:

"Buy my handmade soap made with XYZ natural ingredients"

Good offer:

"Handmade soap that hydrates your skin and kills 100% bacteria instantly"

The second one is better because it actually mentions the BENEFITS.

Keywords: handmade soap handmade soap, natural handmade soap, skin benefits, Good, better, Buy, ingredients, 100%, offer

Karmen | Marketing Manager 📈 @iamkarmenk (12.9K followers) (35.0K tweets)

2.3

Emily (Jessica’s client) sells handmade candles and soap in her online store. She found Jessica on Twitter after she tweeted she was looking for help with her online store.

Keywords: handmade soap handmade soap, online soap store, looking for, help, Twitter